All the businesses are lying closed due to the Pandemic covid-19. It is impact our social life, neighbors, and community similarly, there is a high impact in the digital marketing business like online business. Now we are discussing one of the best powerful tool and hidden weapons of digital marketing, Email Marketing.
What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Why we need to use Email marketing.
Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately,
Advantages of Email Marketing
The two biggest advantages of email marketing are price and ease. Compared to other types of marketing, emailing is an inexpensive way to advertise your company and its products or services. It's also extremely easy to set up and track an email marketing campaign, which makes it easily accessible for small businesses.
You can add a newsletter sign-up option to your website, for instance, then send newsletters to the email list that accumulates as people sign up. A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional emails for customers who haven't purchased recently.
Email Marketing Tips
Effective email marketing takes effort though. Here are a few strategies for making the most of your email marketing campaigns.
- Build your own list. All you're going to do by sending unsolicited email is turn off most of the people you're hoping to turn into customers. Whether through your website, in your store, or at an event, make it clear when customers are opting in to receiving your emails.
- Adhere to the rules of the CAM-SPAM Act. These rules include having a non-deceptive subject line, a method of unsubscribing, and your name and address at the end of the emails.5
- Don't just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights they can value. Share information that lets them know more about you and your company.
- Treat your list well. Remember that the people you're communicating with over email have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even evangelists for your brand, then make them feel special.
- Stick to a schedule if you're doing a newsletter. Sending email on a regular day or days can help your subscribers know what to expect from you and when.
- Optimize your email for mobile usage, as statistics show that roughly half of emails are opened on mobile devices
